Behind the Flying Fish new campaign  

Once again, the Flying Fish flavoured beer has done it! Inventing another summer which signify fun, go with the flow and refreshing moments of which everyone has been looking towards to since the hard times of the year we had.

Talking to Flying Fish Marketing Manager Zachary Kingston, details the work put down in coming up with such a campaign, that had tongues wagging the entire day of the 30^th November on social media platforms, most especially on Twitter.

“We analyze what happens in the market, to create strategies, creative content and ultimately product that automatically will resonate on the market and hopefully build reputable brand. The campaign and its core is about being able to showcase how we can change the unexpected hardships to something positive, doing so in a quirky and fun nature that allows people to be the most authentic selves”, says Zachary, Marketing Manager

The #WhatTheFlyingFish/#FlowWithIt campaign is Flying Fish’s answer to the biggest WhatTheFlyingFish question of them all, 2020! The campaign advocates that as 2020 has taught so vividly, life will forever be full of WhatTheFlyingFish moments where unexpected challenges are thrown our way, to which the only answer can be to open your Flying Fish, open your mind and move into acceptance.  In such situations, when faced with a ‘sink or swim’ option, the fun and refreshing brand suggests that we simply #FlowWithIt.

The campaign came about assisting consumers by realizing their being authentic self and be who they want to be, achieve what they want to achieve without conforming to a certain mode within the society, but by being who they are. And this has saw consumers engaging with the campaign and living their lives, going with the flow.