Building On Resilience For A Better Future If Ownership

Amid all the uncertainties that come with joblessness, lack of opportunities has to lead to depression and anxiety amongst the youth. One of the things the youth not only in South Africa but in the rest of the world yearns for is ownership. A feeling that young entrepreneur Rashid Thobega had in mind when establishing his footwear brand, Landlords.

LandLords Footwear represents a symbol of ownership and equity. A symbol of a new breed and the dawn of young Africans who yearn to possess ownership and participate in decision making, growth strategies and map out the future and build legacies.

The youth-owned brand carries a symbol of resilience in the face of adversity while striving to provide affordable footwear for people from all walks of life.

LandLords Footwear was founded in 2019, and after much bootstrapping in the quest of entering the sneaker arena. But it was only in 2020 that the founder and CEO, Rashid Stewart Thobega successfully produced the sneakers which resemble your classic retros which we have grown accustomed to. Rashid has traveled to East and West Africa to familiarize himself with this footwear industry, having started his journey here in South Africa.

Founding motivation from his deeply rooted Hip-Hop background which has given birth to a great number of resilient entrepreneurs who hail from the gutters, Rashid believes in rising gradually and sticking to your program till something solid materializes.