Domestic tourism the bedrock of Mzansi’s tourism sector for significant growth

“We are committed to doing our part in tourism to help the sector adapt and mitigate the impacts of climate change so that the sector not only grows, but thrives. Sustainability and Responsible Tourism have, over the last few years, been a great focal point in tourism, both here in South Africa and globally. Our country has great tourism products that espouse Responsible Tourism and this month we not only take this opportunity to showcase those but we also want to encourage South Africans to advance responsible practices not only when they travel but in their everyday lives too. We all need to embrace sustainability,” added de Lille.

Minister de Lille was joined by various dignitaries and industry leaders including MEC for Economic Development, Environment, Conservation and Tourism (DEDECT) in The North West Province, Mme Virginia Tlhapi.

As the official host province for the month, the North West province will also host the World Tourism Day celebrations taking place on 27 September 2023. The entire country will also enjoy the festivities of Tourism Month with nationwide events and activations taking place.

Research by South African Tourism indicates that South Africans want to travel and explore their country, however, they cite affordability as a challenge for them.

As Tourism Month aims to increase awareness of the accessible, affordable, and world-class attractions available within the country, including hidden gems and lesser-known tourism products and services, South Africans keen to explore the sights and sounds of their own country will have a great opportunity to get their hands on exciting local travel deals next month.

South African Tourism’s annual Sho’t Left Travel Week, will once again this year, see a host of trade partners, airlines, hotel groups, and tour operators offering generous discounts of up to 50% between the 4th and the 10th of September.

“In response to what South Africans have told us and in ensuring that we make our country accessible, the Sho’t Left Travel Week campaign offers South Africans access to discounted deals, in a bigger way so they can explore and experience the length and breadth of South Africa’s tourism offering. It seeks to dismantle current perceptions, unlock access to the country and is further underpinned by the general call to all South Africans: It’s your country. Enjoy it!”  said Acting CEO of South African Tourism, Nomasonto Ndlovu.

Domestic tourism has seen a remarkable resurgence, with a 30.8% increase in domestic overnight trips during the first four months of 2023, in comparison to the same period of 2022. Although the average length of stay has decreased by 7.1% to 2.6 nights, domestic tourists are taking more frequent trips.

Day trips have also experienced a significant boost, with a 16.2% increase in the number of trips taken from January to April 2023, compared to the same period in 2022. Domestic expenditure rose by 19.7% compared to 2022, showcasing the impact of the adventurous South African tourist.