Brutal Fruit lights up Africa’s tallest building to launch the all new Ruby Apple SPRITZER 620ML GRAND LUXE

  • By Siyanda Hlatshwayo

  • Category: Lifestyle

A night of glitz and glamour, accompanied by delicate food and popping music was the order of the evening at the recent launch of the all new Ruby Apple Spritzer 620ml Grand Luxe in high style at the newly built larvish Leornado Hotel, Africa’s first-ever tallest building lighting up the 234-metres of glowing beauty – an ode to women – right at the top of Jozi, just where it belongs.

Themed #YouBelongToCelebrate, the larvish launch celebrated the women of glam and style, attended by personalities, influencers and the brand’s executives to witness the arrival of the Ruby Apple Spritzer 620ml Grand Luxe in style – all dressed up in black, paired with blush pink and rose gold to compliment a night of celebration in line with the brand’s values.

The FPV drones were used to film and light up the sky and the pool deck of the Leonardo Hotel where an exclusive amount of guests got to experience this epic experience first hand, responsibly. This saw about 88,000 lumens projected on the south side of the building and guests got to experience this iconic unveiling with jams from the best DJs in the country; DBN Gogo and Black Motion.

“We’re here to remind you of your collective belonging, of your belonging to the sisterhood and to remind you to always share in all your celebrations. As women and men, we’re always chasing that next goal, the next accomplishment, the next success, the next win, and so we often forget to just standback and celebrate all our wins – big or small, and celebrating them together.”, said Colleen Duvenage, Marketing Director for Brutal Fruit as she welcomed guests

The Ruby Apple Spritzer 620ml Grand Luxe is the newest edition of the Brutal Fruit sophisticated product family. The beloved beverage, most loved by South African women continues to celebrate South African women and all of their achievements,  enabling sister squads to share in all their wins together. For this grand milestone, the brand did not settle on turning heads, but lifting them instead!

How we did it? “The massive goal of making the towering structure sparkle in Brutal Fruit’s signature pink was no small feat. But, as a brand that is inspired by women and that lives to reflect that inspiration, we knew we needed to make it happen as a reminder to all our ladies that no goal is too far from reach, and no win too small to celebrate”, said Colleen Duvenage Marketing Director Brutal Fruit.

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2021-04-12T05:13:53+00:00
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