Easy Waves, one of South Africa’s most trusted and beloved ethnic haircare brands, is excited to announce a significant revamp and refresh of its packaging and product formulations, marking a new chapter in its legacy. Easy Waves has been a cornerstone in the beauty industry for many years, offering quality haircare products designed for the unique needs of ethnic hair. While our classic packaging has served us well over the years, it is time for a change – a change that reflects our commitment to
growth and responsiveness to our customers’ evolving needs. As part of this revitalization, Easy Waves is rolling out a completely refreshed look for its core product range.

 

The updated packaging is sleek, modern, and vibrant – designed to catch the eye and align with the contemporary needs of today’s consumer. With this new design, they are also introducing improvements to the formulations, highlighting key ingredients that promote the health and vitality of hair. The updated product packaging now includes clear calls to action around these enhanced ingredients, empowering our consumers with knowledge about the nourishing benefits and enriching ingredients within every bottle.

 

“Our message is simple we are still the trusted brand you know and love, but we’ve listened to your feedback, and we’ve made meaningful improvements. Our new packaging and enhanced formulas are just one way we are showing that we continue to care about your haircare needs. As we move forward, Easy Waves remains your trusted partner in haircare, offering products
that care for your hair as much as you care for yourself. We are proud to introduce our
refreshed brand with the tagline: Easy Waves – Beauty that Cares.” said Trish Dlamini, brand manager at Easy Waves.