Flying Fish says – FOOD FIRST, FLYING FISH LATER!

The Flying Fish beverages brand has launched a first-ever branded ghost kitchen as means to encourage brand consumers to be responsible in consuming the beverage by eating first, then drink. The brand is all about doing things differently and responsibly, so that every experience with our beer is a positive one. So how does a brand that knows you can’t enjoy yourself to the fullest without well, a full stomach, put out a serious responsible drinking message to South Africans?

The mouth-watering menu has been designed to give consumers the very best from the kitchen, from wings, burgers to even vegan menu – set to be enjoyable and what is already known, making it not so unique to order these meals through UberEats under The Flying Dish Kitchen.

We do this by staying true to who our brand ethos, we are the same loved brand, but one with heightened focus and relevance to the lives and livelihoods of our customers by empowering them to make smart drinking choices. In a world-first innovation, the brand’s opening of its very own kitchen on Uber Eats – The Flying Dish Kitchen is an unprecedented move that sees an alcohol brand serving food instead of drinks. All this to get people to remember to line their stomachs before they enjoy a Flying Fish.

In support of this, SAB believes we have a responsibility to the community to save lives and livelihoods, this has been demonstrated through our Global Smart Drinking Goals aimed at fostering a culture of smart drinking amongst consumers and reducing the harmful consumption of alcohol.

Zoleka Lisa, VP of Corporate Affairs at the South African Breweries (SAB), says as the leading beer manufacturer in SA, we are a purpose lead brand that is unwavering in our ethos and commitments to charting the way in inculcating a culture of responsible consumption. This is not just a once off campaign for us, but rather a solution necessary to protect both lives and livelihoods.