FNB’s eBucks Rewards programme has been awarded as the most popular loyalty programme in the financial services in South Africa.

According to the 2020/21 Truth & BrandMapp Loyalty Landscape Whitepaper, 36% of South Africans use the eBucks programme, which is up by 3% points from 2019. In addition, the programme has been classified as the most used loyalty programme in the financial services space for the past six years and chosen as the one loyalty programme which South Africans cannot live without.

eBucks Rewards Chief Executive Officer, Johan Moolman says, “Being acknowledged by our members for the value we bring into their lives through our programme is indeed an honour for us and a tribute to a team that prides itself in developing innovative platform-based reward solutions. Once again, this award validates our commitment to providing our customers with consistent value and encourages us to continue building an ecosystem that enables better money management, especially during these tough economic times.”

Now in its 9^th year, BrandMapp consumer insights research has uniquely captured the opinions of over 33,000 South Africans, with a household income of more than R10,000 a month. Whilst this may be 30% of the South African population, it represents 100% of the country’s tax-paying base and 80% of all consumer spend.

eBucks Rewards is popular for promoting good banking behaviour across FNB’s respective customer segments using the banking App. The bank has paid out more than R 15 billion in rewards in the past 21 years, with a spend to earn ratio of 90% + over the past 4 years. eBucks members can use their rewards to buy various items ranging from fuel and groceries to transport, health and wellness, and travel, with additional rewards that can be earned and redeemed at more than 40 eBucks partners in both retail and online.

“This year we celebrate 21 years of rewarding our customers for their good banking behaviour. In the next 6 to 8 months, we look forward to introducing more world firsts within the loyalty space and rewarding our customers even more”, concludes Moolman.