FNB expands partnership with Pick n Pay, naming it as eBucks’ primary retail partner

FNB and Pick n Pay are proud to announce the expansion of their partnership to add more value for all their FNB and RMB Private Bank’s customers. The bank’s retail and commercial customers will all earn up to 30% of their spend back in eBucks when using Pick n Pay’s asap! on-demand delivery service, and up to 20% back from all items when shopping at Pick n Pay stores from 1 April 2025. Pick n Pay customers will also continue to benefit when swiping their Smart Shopper card at till points.

This follows the increasingly positive customer response to the 99c bread rewards and the launch to the FNB Private Segment (those earning in excess of R750 000 per annum) during November 2024.  The early stages of this partnership reflected a strong 20% increase in activity on Pick n Pay Clothing and Pick n Pay’s asap! on-demand delivery service.

The eBucks programme has long been recognised as one of South Africa’s most rewarding loyalty initiatives, and this deeper partnership with Pick n Pay ensures that FNB customers receive additional value. Whether shopping in-store or online, through the eBucks programme FNB customers will now have more opportunities to earn and save, making every purchase stretch further for them.

“At FNB, we are always looking for ways to make our customers’ money go further. This partnership with Pick n Pay gives customers substantially more every time they shop. The initial success with rewards on the Pick n Pay spend confirmed that FNB is delivering additional value to customers with the eBucks benefits, and we are delighted to now offer these rewards to all our customers,” says Lytania Johnson, CEO of FNB Personal Segment (which houses over 7 million individual customers), emphasising the importance of the expanded partnership.

From 1 April 2025, all FNB customers can take advantage of the following eBucks rewards at Pick n Pay:

• FNB Easy customers – Swipe your FNB Easy debit card to get a voucher that allows you to pay 99c for a 600g loaf of Pick n Pay white or brown bread. Customers get 4 vouchers a month.
• FNB Aspire customers – Earn up to R150 per month back in eBucks when shopping in-store, using Pick n Pay asap! or buying from Pick n Pay Clothing respectively.
• FNB Premier customers – Earn up to 30% back in eBucks on Pick n Pay asap! 20% back in on in-store spend, and up to 20% back at Pick n Pay Clothing.
• FNB Private Clients, Private Wealth and RMB Private Bank Customers – Earn up to 30% back in eBucks on Pick n Pay asap! 20% back on in-store spend and at Pick n Pay clothing. Customers will continue to earn on their spend at Spar, earning up to 15% back in eBucks when shopping at Spar stores.