Thulani Hlatshwayo meets with adidas staff ahead of official launch of Sandton Flagship Store

National team and Orlando Pirates defender, Thulani Hlatshwayo met with adidas store staff ahead of the launch of the brand’s new Flagship Store in Sandton City.

He congratulated them on all the hours spent in bringing the magnificent new store to life, and wished them much success ahead of the official opening, on Friday 25 June.

Afterwards, he handed out custom created adidas Jozi merchandise to staff and had a few words of encouragement for each team member.

The adidas Sandton Flagship Store promises over 1000 square metres of the most immersive consumer experience on the African continent – and an exclusive retail experience comparable to the brand’s other flagship stores in New York, London, Paris, Dubai, Beijingand Tokyo

Consumers can expect to find a best-in-class showcasing of adidas Running, Training, Football, Outdoor, Kids and Originals products, with an exclusive offering of Y-3 footwear and apparel, as well as collections by Stella McCartney and Karlie Kloss.

For the first time, South African consumers can experience Radio Frequency Identification (RFID) mirrors in changing rooms, which automatically detects product information in order to provide consumers with real-time colour and style options. Visitors to the store can also choose from a variety of digital backdrops in the changing rooms, in order to test their look in different scenarios.