Focalistic signs with Jägermeister as part of their BE THE MEISTER campaign. Jägermeister will be collaborating with the Ke Star artist on various projects and ventures throughout 2021.

In its ongoing commitment to bring passionate, unapologetic, daring, perfectionists of their craft to the forefront – Jägermeister is excited to announce Focalistic as ambassador to the brand.

The exciting news comes just as Focalistic celebrates the on-going success of his smash hit song Ke Star; and as he drops his another hit single – Gupta; which has seen him boldly perform it on stages across the continent!

Known as a catalyst for arts to happen organically and in an authentic way, Jägermeister has carefully crafted this deal to provide Focalistic the resources he needs to pull the trigger on his incredible ideas; allowing him to truly express his artistry together with the brand.

“Focalistic incarnates everything Jägermeister stands for:  He disrupts the status quo, challenges convention and unapologetically strives to perfect his craft. More than that his cool-headedness, professional, humble and approachable attitude makes him an absolute master, which is why he fits with the brand.” explains Bea-Marie Theron, Jägermeister Experiential Manager South Africa.

“Jägermeister has always broken convention in a bold, unique and daring way – which is similar to how I’ve carved my career in the game; and I’m thrilled that they have recognised the same perfectly balanced mischievous charisma in me. I am so excited to join the Jägermeister family and be a representation of what a MEISTER is.” commented Focalistic.

The newly announced MEISTER’s latest hit single Gupta is available across all music platforms for fans worldwide.

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