Magic of ekasi in a bottle

Crosse & Blackwell launches three sauces that capture the As’gaule spirit of ekasi for today’s generation.

Crosse and Blackwell represent the fun and joy in the food-making process, because of its distinct flavour and versatility, it is the inspirational tool to inspire consumers to Re-imagine Food their way.

At Crosse & Blackwell, we recognise that our youth take pride in their cultural identity, reflected in the food they love and in how they prepare it. They’re looking for hassle-free meals, but with no compromises on flavour.

“In our drive to re-imagine food for a new generation, we have launched Crosse & Blackwell Kasi Magic, a range of flavoured sauces with a Mzanzi twist for a generation that is busy making the future happen, yet still wants a connection with home”, says Edna Maphita Tiger Brands Culinary Marketing Director.

Kasi Magic embodies the spirit of ekasi, a blend of unique flavours that come together to transform an ordinary moment into a magical occasion where we all celebrate together – the spirit we call As’gaule.

Kasi Magic has been launched in three mouth-watering flavours—Cheese, Hot & Spicy, and Jalapeño & Cheese—in an affordable 330g squeeze bottle. It is available from all major retailers at a recommended selling price of R24.99.